Events…Selling and Designing Profitably
This session will demonstrate steps in selling and creating profitable event designs from basic to dramatic. Many retail shops are convinced that they can’t or shouldn’t do events. Yes, You Too, can do events!
Presented by Robbin Yelverton, AAF, AIFD, CAFA, CF, CFD, PFCI
Sponsored by Mayesh Wholesale Florist
Sunday, March 6, 2016
9:00 a.m. – 11:30 a.m.
Steelcase Ballroom A, Classroom 2
Bring your own tools. Additional fees apply.
In this class, you will learn how to start with a basic budget and design and build it into a beautiful and profitable event using many products you may already have on hand.
ROBBIN YELVERTON, AAF, AIFD, CAFA, CF, CFD, PFCI, has been in the floriculture industry over 30 years. An award winning educator, designer, and commentator, he has used his expertise to provide a wealth of information to industry members and the public. As co-owner and vice president of Blumz…by JRDesigns Floral & Event Professionals in Metro Detroit, he uses social media to market his own
business and provide insight for shop owners. He is an editorial contributor to local news media, floral blogs and industry magazines. He currently serves on the board of trustees for PFCI and is a guest blogger on SAF’s “About Flowers” blog.
Turning Negative Reviews Into Positive Results
As more and more shoppers turn to sites like Yelp, user reviews can be a great source of new customers for your shop. But sometimes customers aren’t satisfied, and post negative reviews. How do negative reviews impact your business? What can you do to prevent and/or reverse any damage?
Presented by Kristin Peters
Sponsored by Teleflora
Sunday, March 6, 2016
9:00 a.m. – 10:00 a.m.
Steelcase Ballroom B
Can negative reviews actually help your business? Come learn the best strategies for using review sites to your advantage, and key tactics for managing through negative reviews.
KRISTIN PETERS, is the director of product marketing at eFlorist by Teleflora. She has over 13 years of digital and retail marketing experience, and an MBA from the Chicago Booth School of Business. She has developed her marketing skill set through a variety of roles doing traditional marketing for Quaker and Clorox, then moving into ecommerce working with Amazon and Target.com. She handled digital media and content marketing at Disney, managing both DisneyJunior.com and Disneytoon Studios films. In her current role, she is passionate about helping florists find new and easy ways to embrace technology and connect with their customers to grow their business online.